Real Results. Real Impact. No Fluff.
Two decades. 30,000 hours. Failures and successes. I’ve been where you are—excited, challenged, raising capital, scaling ventures, and pivoting when the unexpected hits.
If you want the unfiltered story behind my journey (and the lessons that came with it), read my blog post: “40 Years of Life Lessons: Failures, Successes, and Estonian Journey to Global Impact.”
Now, I use that experience to help founders like you avoid common pitfalls, get investor-ready, secure funding, and unlock the growth your vision deserves.
Here’s the thing: I’m not looking to scale an advisory business. It’s a passion project I enjoy. But I’ve set a limit—I take on just one new project per month, and only for founders who are serious about creating real, positive impact.
If that sounds like you, let’s move smarter, faster and unlock the growth your vision deserves.
Investor Readiness & Fundraising Advisory
Get Investor-Ready. Secure Funding. Close with Success.
Raising capital isn’t just about having a killer pitch deck—it’s about being fully prepared to face investors, answer tough questions, and navigate the due diligence maze.
I’ll work directly with you and your team to:
Refine your fundraising strategy to target the right investors with the right message.
Sharpen your pitch so you stand out and get remembered (and funded).
Prepare for due diligence with all the details investors care about.
Connect you with the right investors who align with your vision.
Secure potential angel investment from my Family Office, ensuring I have skin in the game.
Whether you’re raising equity, debt, or exploring carbon credit funding, I’ll help you create a clear, actionable roadmap to take you from preparation to a successful close.
Outcome: A successful round is raised.
Read more about Investor Readiness or reach out to me.
Climate Finance & Voluntary Carbon Market Advisory
Unlock Carbon Markets. Drive Sustainability. Fuel Growth.
Sustainability isn’t just good for the planet—it’s good for business. But navigating climate finance, carbon markets, and regulatory landscapes can be complex. I help you cut through the noise and structure opportunities that drive both impact and funding.
I’ll work directly with you to:
Develop (voluntary) carbon market-focused business models that align with global sustainability goals.
Identify and unlock carbon credit opportunities to create new revenue streams (including non-dilutive funding).
Navigate regulatory frameworks and comply with industry standards.
Connect you with the right carbon market players to accelerate growth and funding.
Whether you’re new to carbon markets or scaling your sustainability strategy, I’ll help you structure a clear, actionable plan to leverage climate finance for business growth and measurable impact.
Outcome: Tap into new revenue streams (most of them non-dilutive), align your business with global sustainability standards, and position yourself as a leader in the transition to a low-carbon economy.
Interested? Reach out to me!
Strategic Mentorship and Growth Advisory
Build Stronger. Scale Faster. Impact More.
Building and scaling a business isn’t just about growth—it’s about doing it strategically, effectively, and without losing sight of your mission. With two decades of experience across Europe and Africa, I provide hands-on mentorship to help you navigate challenges and seize opportunities that drive real, sustainable growth.
I’ll work directly with you to:
Refine sales and marketing strategies to drive revenue and market traction.
Expand into new markets in Europe or Africa.
Connect you with strategic partnerships that accelerate growth and open doors.
Strengthen investor positioning and support negotiations.
Act as an interim executive or board advisor when leadership support is needed.
Secure potential angel investment from my Family Office, ensuring I have skin in the game.
This isn’t cookie-cutter advice. It’s tailored, actionable guidance rooted in hands-on experience—designed to keep you aligned with your vision while pushing you toward meaningful growth.
Outcome: You’ll build solid foundations, scale smarter, and create lasting impact—all while staying true to the mission that started it all.
Interested? Reach out to me!
How We’ll Work Together: 5 Steps to Impactful Results
My approach is straightforward, efficient, and designed to deliver real results.
Here’s how we’ll get there:
1. Get in Touch
Fill out the contact form or drop me an email. Share your challenge, your current situation, and the outcome you’re aiming for. Be clear, be bold—I’m listening.
2. Discovery Call
If there is a strong potential for us to work together, we’ll schedule a 30-minute discovery call. This is where we dive deeper, get to know each other, and uncover how I can add the most value to your journey.
3. Set the Terms
We’ll agree on the scope of work, timeline, and costs (cash, advisor equity, success fee, etc.). I aim for a minimum 6-month partnership because meaningful results take commitment, focus, and consistency.
4. Workshop Sprints (if needed)
We’ll kick things off with focused, workshop-style sprints to build momentum. These sessions will establish the knowledge, tools, and strategies needed to hit the ground running.
5. Ongoing Support
We’ll meet regularly—weekly or monthly—to track progress, adjust strategies, and keep moving toward our goals.
Why Work With Me?
Real Experience. Real Results. Real Impact.
With 20 years of hands-on experience as a founder, investor, and advisor, I’ve been through the trenches—launching, scaling, raising capital, and navigating the highs and lows of business. My expertise isn’t just theoretical; it’s built on real successes, failures, and the lessons that come with them.
Want to know more about my journey? Dive into my About page. Curious about my track record and where I’ve invested my time, energy, and resources? Check out my Investments and LinkedIn profile.
But don’t just take my word for it—here’s what other founders have to say:
Don’t Just Take My Word for It
Martin Kristerson, Co-Founder & CEO
“Kristjan is a good friend, a great mentor and an extremely smart investor. He is a very helpful guy. Thank you for everything! ;)”
Cihat Kahraman, Co-Founder & CEO
“Kristjan's expertise in investment and marketing was invaluable to our company. As a mentor and investor, his insights shaped our strategy, and his experience and network added significant value. His support was instrumental in our success.”
Daniel Zimmermann, Co-Founder & CEO
“Kristjan held an interesting Marketing and Sales Workshop at the Idea Lab. It helped me a lot to get insights into how digital marketing works and how to use online channels to reach potential customers. Thank you!”
Andreas Klöfverskjöld, Portfolio Controller
“Kristjan was the marketing mentor to our start-up at the European Innovation Academy. His help and marketing savvy were invaluable to us as we were launching our marketing campaign. With his advice, our focus was more targeted, and it helped us reach our customers faster and easier. Kristjan is a true professional, and his business skills are second to none. I wouldn’t hesitate to recommend his services to anyone in need of expert marketing strategies.”
Eero Veider, Co-Founder & CEO
“I met Kristjan at the marketing and sales workshop; he was presenting the theme. A lot of experience, not just talking but facts and having a vision. When he is talking, you should listen. I would recommend him, as he is worth your time! ”
Kalev Kärpuk, Founder & CEO
“Kristjan is a highly valued professional with extensive experience and knowledge base. Our company is largely successful thanks to his experience, connections and humane approach. Anyone who has a chance to work together with Kristjan, regardless of the project, has definitely found a great and reliable partner.”
Aleks Koha, Co-Founder & CEO
“Kristjan was the first angel investor in my startup, Promoty. There's nothing better than a great value-added investor at an early stage who is also hands-on and will help you get to that next step. He has vast knowledge of sales and marketing, and we've benefited greatly from that and his network.
I really recommend working together with Kristjan; he's a great example of a true value-added investor whose knowledge is worth even more than the capital.”
Indrek Maripuu, Business Consultant
“Kristjan has been an enormously useful mentor for our start-up TeamTwist. He explained how angel investors evaluate projects. He also helped us clarify our focus and define our go-to-market strategy. Huge thanks!”
Adya Sadanand, Innovation Lead
“It was great being mentored by Kristjan. He gave us a lot of very good insights about marketing and business, and I learned a lot. One takeaway from his mentoring is to keep trying to reach people and never give up. Most of the time, this makes or breaks a start-up and is a very valuable piece of advice. Thanks, Kristjan! I hope to work with you again in the future.”
Alar Kolk, Founder & President
“Kristjan’s savvy for marketing and his ability to put theory into practice was invaluable to the entrepreneurs of the European Innovation Academy. He has multi-disciplinary experience in various technology companies and, as such, teaches from personal experience. It was a pleasure working together, and I hope to work with you in the future!”
