Your Path to Investor Confidence and Business Growth
With over 30,000 hours of hands-on experience across 20 years—marked by both failures and successes—I’ve built a deep understanding of what it takes to fail and succeed.
While I don’t normally offer advisory or consulting services, I’m making myself available to a select few who have the potential to create real, positive change in the world.
I have no plans to build a business around this—I’m only working with people with a genuine chance to make a meaningful impact. My goal is to help you move faster and more effectively and unlock the funding you need to succeed.
Every month, I take on just one new client.
Investor Readiness and Fundraising Advisory
Equip early-stage startups with the insights, tools, and strategies needed to raise capital (equity, debt, and carbon credits) successfully.
I listen closely to your needs and work hand-in-hand with your team to refine fundraising strategies, build lasting relationships with investors, negotiate favourable investment terms, and drive the capital-raising process to a successful close.
This includes crafting compelling pitch materials, defining the value proposition, refining financial models, strengthening corporate governance, and connecting you with global investors to create stable capital flows for high-impact technology and innovation businesses.
Outcome: You gain a clear, actionable roadmap for attracting investors, preparing for pitches, and navigating due diligence.
Climate Finance and Carbon Market Advisory
Provide guidance on structuring climate-focused business models, accessing carbon markets, and navigating regulatory landscapes. This includes advising on carbon credit opportunities, sustainable finance options, and compliance with industry standards.
Outcome: Founders are empowered to leverage carbon markets and climate finance to unlock new revenue streams and align with sustainability goals.
Strategic Mentorship and Growth Advisory
Offer one-on-one mentorship to founders looking to scale their ventures effectively and strategically.
Areas of expertise include sales and marketing strategies, business development, venture building, operational scaling, new market expansion in Europe or Africa, and business optimization.
You will have guidance on key partnerships, investor negotiations, investment positioning, and support through interim executive or board seat positions.
Outcome: Entrepreneurs receive tailored, actionable advice that accelerates growth while keeping them aligned with their mission.
Approach
My approach is straightforward and designed to deliver results in five simple steps:
Get in touch: Fill out the contact form or send an email and describe your challenge, situation, and the outcome you’d like to achieve through our collaboration.
Discovery call: If I believe there’s a strong potential fit, we’ll schedule a 30-60 minute discovery call. This is an opportunity for us to get to know each other and for me to dive deeper into your challenge to see how I can add value.
Set the terms: We’ll agree on the scope of work, timeline, and costs. I typically aim for at least a 6-month partnership to ensure impactful results.
Workshop sprints (if needed): We’ll conduct a few workshop-style sprints to quickly bring us up to speed and establish the knowledge and tools needed for success.
Ongoing support: We’ll meet regularly—either weekly or monthly—to discuss, track progress, adjust strategies, and achieve the results we’ve set out to reach.
What Others Say
Martin Kristerson, Co-Founder & CEO
“Kristjan is a good friend, a great mentor and an extremely smart investor. He is a very helpful guy. Thank you for everything! ;)”
Daniel Zimmermann, Co-Founder & CEO
“Kristjan held an interesting Marketing and Sales Workshop at the Idea Lab. It helped me a lot to get insights into how digital marketing works and how to use online channels to reach potential customers. Thank you!”
Andreas Klöfverskjöld, Portfolio Controller
“Kristjan was the marketing mentor to our start-up at the European Innovation Academy. His help and marketing savvy were invaluable to us as we were launching our marketing campaign. With his advice, our focus was more targeted, and it helped us reach our customers faster and easier. Kristjan is a true professional, and his business skills are second to none. I wouldn’t hesitate to recommend his services to anyone in need of expert marketing strategies.”
Eero Veider, Co-Founder & CEO
“I met Kristjan at the marketing and sales workshop; he was presenting the theme. A lot of experience, not just talking but facts and having a vision. When he is talking, you should listen. I would recommend him, as he is worth your time! ”
Kalev Kärpuk, Founder & CEO
“Kristjan is a highly valued professional with extensive experience and knowledge base. Our company is largely successful thanks to his experience, connections and humane approach. Anyone who has a chance to work together with Kristjan, regardless of the project, has definitely found a great and reliable partner.”
Aleks Koha, Co-Founder & CEO
“Kristjan was the first angel investor in my startup, Promoty. There's nothing better than a great value-added investor at an early stage who is also hands-on and will help you get to that next step. He has vast knowledge of sales and marketing, and we've benefited greatly from that and his network.
I really recommend working together with Kristjan; he's a great example of a true value-added investor whose knowledge is worth even more than the capital.”
Indrek Maripuu, Business Consultant
“Kristjan has been an enormously useful mentor for our start-up TeamTwist. He explained how angel investors evaluate projects. He also helped us clarify our focus and define our go-to-market strategy. Huge thanks!”
Adya Sadanand, Innovation Lead
“It was great being mentored by Kristjan. He gave us a lot of very good insights about marketing and business, and I learned a lot. One takeaway from his mentoring is to keep trying to reach people and never give up. Most of the time, this makes or breaks a start-up and is a very valuable piece of advice. Thanks, Kristjan! I hope to work with you again in the future.”
Alar Kolk, Founder & President
“Kristjan’s savvy for marketing and his ability to put theory into practice was invaluable to the entrepreneurs of the European Innovation Academy. He has multi-disciplinary experience in various technology companies and, as such, teaches from personal experience. It was a pleasure working together, and I hope to work with you in the future!”
