I build growth engines and run companies.
Finding what the future trends are, and build the systems and teams that make it work. For 20 years I've done it from both sides of the table, as an operator and as an investor. I've (co-)founded 8 companies in 4 countries and lived in 6.
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Portfolio includes
My strategy is two-fold. I actively partner with founders who combine ambition with execution. To ensure longevity, I balance these high-growth assets with a preservation portfolio including real estate, public equities, and fixed income.
ATOM Mobility: White-label software platform for launching and scaling shared mobility and ride-hailing businesses.
Fermi Energia: Developing next-generation Small Modular Reactor (SMR) nuclear power plants in Estonia.
Hawk Infinity: Investment holding company acquiring and permanently holding profitable, founder-led SMEs.
SpaceX: Designer, manufacturer, and launcher of advanced rockets and spacecraft.
SEVEN SUNDAYS: Swiss-engineered sleep technology delivering customizable systems for regeneration and health.
Ender Turing: AI-driven analytics and automation software for call center optimization.
Bikeep: Secure, smart bike parking infrastructure for urban environments.
Face by Greethel: Integrated beauty ecosystem combining manual therapies, proprietary skincare, and smart technology.
Adact: No-code marketing software enabling brands to create gamified engagement campaigns.
FleetFox: B2B fleet management platform automating washing, maintenance, and vehicle relocation.
VSight: Augmented Reality (AR) software for remote industrial assistance and digital work instructions.
Stebby: The largest corporate wellness marketplace and employee benefits platform in the Baltics.
Askly: Hybrid AI-human customer support platform for automating sales and communication.
Venturebeam: Global investment platform connecting impact-driven growth ventures with institutional investors.
Cleveron: Robotic click-and-collect solutions for automating last-mile retail delivery.
1MTN: Nature-based carbon removal developer focusing on bamboo restoration projects in Africa.
WSI: Global digital marketing agency network specializing in AI-driven growth strategies.
Ampler: Manufacturer of lightweight, design-focused electric bicycles for urban commuting.
Soundfr: AI sound recognition for people who are deaf or hard of hearing. Strategic partner.
Sardiinia: Premium restaurant and event venue at Pirita harbour, Tallinn.
The Operator’s Investor
Estonian operator and investor. After 20 years of building companies, I know where value hides in a business and what it takes to unlock it.
I don't just read spreadsheets. I have the scars and operational reality of building businesses from scratch.
Today I run Raude Holdings with a family-office mindset: I invest in founders, and I'm a supportive owner in the companies we operate.
The Track Record:
Operator: 8 companies founded in 4 countries. Started building a digital agency group before Facebook was mainstream, grew it to €1M revenue and exited.
Sales: Started my career door-to-door on commission and finished as Regional Director for the Baltics and Poland. Set a company-wide world record in sales management.
Angel investor: 30+ startups, 7 lead rounds, €10M+ raised, 4 exits.
EstBAN: President in 2021. "Newcomer of the Year" 2019 and "Master of Exits" 2025.
AI: My companies run on an AI operating system I built.
Global: Lived and worked in Estonia, Poland, Spain, Thailand, Uganda and Mauritius.
Network: 300+ tech and impact investors; mentored 100+ founders.
Lessons: Two frauds in the portfolio and a costly hire taught me as much as the wins.
Operator mandates
My companies run on systems, and not on me. So I'm open to a full-time senior executive role in a company in growth, turnaround or generation change. Or Operating Partner or another leadership role at a fund or family office.
In my free time, you'll find me sailing, golfing, kitesurfing or hiking—reconnecting with nature.
Selected engagements
Alongside my holding and portfolio work I take on a few selected engagements.
Investor Readiness
Your equity story, model and data room, ready before the raise.
Two mock pitches with real investor questions.
Introductions from my network when you are ready.
Growth & Sales Engine
Where revenue leaks: recruiting, pipeline, pricing and follow-up.
A 90-day plan to fix it, and board-level advisory to see it through.
AI in Operations
Audit and plan: the automations with the biggest euro impact.
Pilot build on your real data, then run and improve.
Partnership Criteria
YES
Geography: Founders based in the Baltics & Nordics.
Stage: Early-Stage (Pre-Seed/Seed) or Secondary Opportunities.
Model: Scalable Tech or Cash-Flow Positive SMEs.
Mindset: Founders who execute fast and want direct, honest feedback.
NO
Speculation: Crypto/Web3 gambling or "hype" cycles.
Short-Termism: Founders looking for a quick flip rather than building a legacy.
Inefficiency: "Coffee chats" without a clear agenda or deck.
Dependency: Founders who need a boss, not a strategic partner.
The Notebook
Thoughts and blueprints on business, startups, longevity, and lifestyle design.
Get in Touch
Let’s build something that lasts 100 years.
Drop me a line via contact form or kristjan (at) raude.eu, and I will get back to you as soon as I can. If now isn't the right time for a deal, let's stay connected via LinkedIn.
© 2026 Raude Holdings