Wealth comes from entrepreneurship.

Keeping it comes from investing.

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I am Kristjan Raude. I trade experience for equity, backing the next generation of founders while building a high-performance life.

Get In Touch

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My strategy is two-fold. I actively partner with founders who combine ambition with execution. To ensure longevity, I balance these high-growth assets with a preservation portfolio including real estate, public equities, and fixed income.

The Operator’s Investor

Estonian entrepreneur turned investor. After 20 years of building companies, I know that true wealth isn't just money—it is control over your time.

I don't just read spreadsheets. I have the scars and operational reality of building businesses from scratch.

Today, I run Raude Holdings with a family office mindset. I trade experience for equity—backing ambitious founders while refining the art of living.

The Track Record:

  • Serial Entrepreneur (since 2006): 8 companies across 4 countries (2 Exits).

  • Angel Investor: 30+ startups, 7 Lead rounds, 4 Exits.

  • Global: Lived and worked in Estonia, Poland, Spain, Thailand, Uganda, and Mauritius.

  • Impact: Mentored 100+ founders and raised millions in early-stage capital.

  • Network: 300+ Tech & Impact investors; recognized by COP, WEF, L59, EACMF.

  • Mindset: Forged by valuable business failures, not just the wins.

In my free time, you’ll find me sailing, golfing, kitesurfing or hiking deep into nature—reconnecting with nature.

My life's mission is to become truly myself and define my own success.

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Smart Capital for Founders

I am not a VC committee. I am a peer who has done what I share.

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Strategic Advisory

  • Guidance on fundraising & scaling without burning out.

  • Operational guidance from someone who has been in the seat.

  • Equity-based partnership, not hourly consulting.

Two people on stage, one holding a microphone and the other jumping with arms raised, holding a large check that reads 'Your Startup'. A large screen behind them displays a man's face.

 Investor Readiness

  • Preparing your deck, data, and mindset for the raise.

  • Leveraging my network for introductions when you are ready.

The Exit & Legacy

  • Structuring operations today for a maximum multiple tomorrow.

  • Life design and wealth preservation strategies for life after the exit.

Partnership Criteria

YES

  • Geography: Founders based in the Baltics & Nordics.

  • Stage: Early-Stage (Pre-Seed/Seed) or Secondary Opportunities.

  • Model: Scalable Tech or Cash-Flow Positive SMEs.

  • Mindset: Founders who execute fast and want direct, honest feedback.

NO

  • Speculation: Crypto/Web3 gambling or "hype" cycles.

  • Short-Termism: Founders looking for a quick flip rather than building a legacy.

  • Inefficiency: "Coffee chats" without a clear agenda or deck.

  • Dependency: Founders who need a boss, not a strategic partner.

The Notebook

Thoughts and blueprints on business, startups, longevity, and lifestyle design.

Get in Touch

Let’s build something that lasts 100 years.

Drop me a line via contact form or kristjan (at) raude.eu, and I will get back to you as soon as I can. If now isn't the right time for a deal, let's stay connected via LinkedIn.


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